10% extra at no cost to you

Funeral Benefit option provided by Dignity

Asda Over 50s Life Cover lets you choose to leave a cash lump sum for your loved ones when you’re gone, or put that cash lump sum towards your funeral costs with Dignity.

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Why choose the ASDA Funeral Benefit option with Dignity?

Get 10% extra!

If you choose the Funeral Benefit option you'll get even more for your money with an extra 10%! So for every £100 of your cash lump sum that you use towards funeral costs, you will receive £110 (up to a maximum of £1,000 extra) towards your funeral when a claim is made, at no extra cost to you.

Who provides the funeral service?

The Funeral Benefit option is provided by Dignity.

Dignity is the UK's leading provider of funeral services. Their professional funeral directors have a nationwide reputation for quality, care and attention. Every year Dignity arrange one in eight of the UK's funerals. They work with 544 funeral directors across the country who have been serving their local communities for generations.

Rising funeral costs

The average cost of a funeral in the UK is now £2,620 (LV= Cost of a funeral research – consensus research, Sept 2009). So taking out an Asda Over 50s Life Cover plan with the Funeral Benefit option can really help your loved ones with the financial strain of funeral costs.

Taking out the Funeral Benefit option couldn't be easier

Simply complete the relevant section when you apply to 'charge' your cash lump sum to Dignity. 'Charge' is a term used to describe the process that allows your cash lump sum to be paid to Dignity and used by them towards your funeral costs.

What else do I need to know?

If your funeral costs less than your cash lump sum, the difference will be given back to your loved ones. If your funeral costs more than your cash lump sum then your estate will simply pay the difference. With the Funeral Benefit option there's no set up charge, no application fee and no hidden costs. Plus, if you decide the funeral benefit option isn't right for you, you can change your mind at any time.

If you still have some questions, take a look at our FAQs.

How does the Funeral Benefit work?

1. You 'charge' your cash lump sum (the 'amount of cover') to Dignity.

2. Your loved ones arrange your funeral with the local Dignity Funeral Director using your cash lump sum (including the extra 10%).

3. The Dignity Funeral Director that your family uses will be paid automatically from your cash lump sum.

4. If your cash lump sum is greater than the cost of the funeral then the difference will be paid into your estate. If the cost of the funeral is greater than your cash lump sum then your estate will simply pay the difference.

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