Never pay in more than you get out

Great cover from a name you can trust

Asda Over 50s Life Cover is available to all UK residents aged between 50 and 75 and you’re guaranteed to be accepted with no medical. Take a look below for a better understanding of all the benefits of the policy.

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Guaranteed cash lump sum

Asda Over 50s Life Cover is a simple way to leave your loved ones a guaranteed cash lump sum after you die. Even if you already have cover, it could provide a welcome extra sum to put towards funeral expenses, outstanding debts or just to make their lives easier.

Guaranteed acceptance and no medical!

All UK residents aged between 50 and 75 are guaranteed to be accepted for Asda Over 50s Life Cover and you won't have to take a medical either!

Get covered from £6.95 a month

You can get Asda Over 50s Life Cover from as little as £6.95 a month, which means you can choose the cover that's right for you! Apply for Asda Over 50s Life Cover now.

Never pay in more than you get out

With Asda Over 50s Life Cover you will never pay in more than you get out as long as you keep up-to-date with your premiums. Once the amount you’ve paid in reaches your sum assured, you stop paying – so you’ll be fully covered for the rest of your life without having to keep on paying premiums.

Choose how your cover gets paid

You can either have your policy pay out a cash lump sum to your loved ones or that cash lump sum can be put towards your funeral service.

Get 10% extra towards your funeral

At Asda, if you choose the Funeral Benefit option you'll get even more for your money with an extra 10%! So for every £100 of your cash lump sum that you use towards funeral costs, you'll receive £110 (up to a maximum of £1,000 extra) towards your funeral when a claim is made, at no extra cost to you. Funeral services are provided by Dignity. For more information click here.

Monthly payments that never increase

It's an Asda promise that no matter what happens, your monthly premiums will never go up. Simply choose the level of cover that's right for you and you'll pay the same amount into your Asda Over 50s Life Cover policy every month.

FREE £30 ASDA Gift Card^

When you take out Asda Over 50s Life Cover and we've received your first payment by Direct Debit, we'll send you a FREE £30 Asda Gift Card. You can use it at any Asda store in the country.

One month's FREE cover

Your first month's Asda Over 50s Life Cover is completely free - guaranteed!

Before applying, please consider the following...

  • Not inflation linked

When choosing your level of cover, please consider the fact that inflation will reduce the buying power of the lump sum paid out at the end of the policy.

  • No cash in value

Asda Over 50s Life Cover has no cash in value because it only pays out on death.

  • Inheritance tax

The lump sum is tax-free but it may be included in your estate and could be subject to inheritance tax.

Want more information?

Funeral Benefit option

10% extra towards your funeral

View details

FAQs answered

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From just £6.95 a month