Cash poor Britons enjoy the Great British Vacation
3rd August 2010
British holidaymakers will hit the nation's roads in ever increasing numbers this year as cash worries and flight upsets curtail their foreign holiday ambitions, research found.
A third of holidaymakers are swapping sun cream, travel insurance and flip flops for picnics, camp sites and breakdown cover this year as they pack up the car and set off in search of the great British summer holiday once again, according to motoring and leisure association CSMA Club.
Nearly a quarter (23%) of holidaymakers are taking more breaks on home soil than they did last year, with strained finances cited as the main reason for them shunning a foreign holiday this year.
One in four have decided to enjoy a stay-at-home holiday because of financial worries this year, with the fragile EU economy and the risk of another volcanic ash cloud also keeping holidaymakers grounded.
A further 7% are staying in the UK because of the threat of airline strikes such as those witnessed at British Airways in the past 12 months.
The economic woes witnessed in Greece this year have resulted in one in 10 UK holidaymakers avoiding the country, with Iceland, Turkey and Romania following closely behind.
However, the tourist traps of the Lake District, Scotland, Devon and Snowdonia are set to benefit from Europe's loss, with the average family planning to spend £980 on a UK-based summer holiday this year, research showed.
Copyright © Press Association 2010
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