Free £30 ASDA Gift Card when you apply ^ Find out more
Over 50s Life Cover - Never pay in more than you get out

Why choose ASDA?

Here at ASDA we believe that arranging whole of life insurance should be as simple as possible. That's why ASDA has worked hard with AIG Life to ensure that our Over 50s Life Cover offers you the good value and excellent service that you've come to expect from ASDA.

So if you're a UK resident aged between 50 and 75, you're guaranteed to be accepted for ASDA Over 50s Life Cover – no medical and no need to visit your GP!

ASDA and AIG Life

ASDA Over 50s Life Cover is provided by AIG Life. AIG Life is a trading style of American Life Insurance Company. Established in the UK for over 85 years, American Life is wholly owned by American International Group Inc. (AIG), one of the largest insurance and financial services organisations in the world.

Apply online now – it only takes a few minutes

It’s really easy to apply for ASDA Over 50s Life Cover, simply apply online or call us on 0845 900 0933.

ASDA Over 50s Life Cover has some really great benefits, plus you’ll receive a FREE £30 Gift Card^, so apply now!

Instant cover for your spouse or partner too!

If your partner or spouse is a UK resident aged 50-75, they can also Apply Online or by phone and get instant cover. And if they take out ASDA Over 50s Life Cover, they'll receive a FREE £30 ASDA Gift Card too!


^ Your Gift Card will be sent to you within 28 days of us receiving the first payment you make into your plan. We reserve the right to replace the ASDA Gift Card with another gift of equal value and quality if necessary. ASDA reserve the right to change or withdraw the offer at any time.

* Lines open 9am to 8pm Mon - Fri, 10am to 4pm Sat. Calls charged at local rate and may be recorded and/or monitored.


ASDA Financial Services Limited is an Introducer Appointed Representative of AIG Life. AIG Life is a trading style of American Life Insurance Company, a private limited company incorporated with limited liability in Delaware, USA No. 0123730. Head Office: One ALICO Plaza, Wilmington, Delaware, USA 19801. Registered in England No. BR000230. Branch office: 22 Addiscombe Road, Croydon CR9 5AZ. Authorised and regulated by the Financial Services Authority.

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