ASDA Privacy Policy
ASDA Stores Limited Privacy Policy
In order to help us design our Site and improve your on-line experience we may collect information about the way you use and access our Site, for example, what pages you visit and the order in which you visit them. We may employ third party experts to help us do this, but again, rest assured that anyone we employ will treat all information with the same sensitivity and security that we treat it. Remember though that when you are moving through looking at our Financial Services products you will be leaving the Site and entering websites operated by our Financial Services partners. These sites have their own privacy policies which you will be able to access.
On this Site we use web tracking cookies to help us keep a record of the order in which you visit our pages. We use this information to improve the Site, so that you can get to the places you want to go in the fastest possible time.
You can refuse this cookie by turning cookies off on your browser. If you use Netscape Communicator: select 'Edit' from the main menu. Then choose 'Preferences' and 'Advanced' to see your options. If you use Microsoft Internet Explorer: select 'Tools' from the main menu. Then 'Internet Options', 'Security', 'Custom Level' and 'Cookies' to see your options. If you do refuse cookies, then we will not be able to do the things that we've described, but you'll still have no problems using the site and shopping with us safely and privately.
Our last comment on privacy is to assure you that we continually review our practices to make sure we back up our principles above with real actions - not just words.
